This Year's CAM Marketing Course is Off to a Great Start!

The North Central Florida Apartment Association (NCFAA) 2024 CAM Course is off to a great start! We’d like to thank The Best Restoration for hosting our recent CAM Module, and Sydney Jamieson of SwampRentals.com for joining us as our Volunteer Instructor. The course covered the multifaceted responsibilities of a Certified Apartment Manager (CAM) in marketing an apartment community.

Key Topics Covered in the CAM Marketing Module

The CAM Marketing Module delved into several essential areas crucial for the effective promotion and positioning of an apartment community. Participants gained insights into:

• Understanding Your Property's Position in the Local Market: Analyzing and defining where their property stands compared to competitors.
• The 5 P's of Marketing: Covering Price, Place, Promotion, People, and Product to create a holistic marketing strategy.
• Market Surveys: Conducting thorough market surveys to gather data on competitors, rental rates, and market trends.
• Marketing and Budgeting: Integrating marketing efforts with the overall property budget and understanding how marketing impacts occupancy rates.

Through engaging discussions and practical exercises, the course equipped managers with the tools and knowledge to effectively market their properties, enhance occupancy rates, and meet financial goals.

Interested in Getting Your CAM Designation?

The CAM designation is a valuable credential that can open opportunities to advance your career in property management. If you are a Property Manager looking to enhance your skills and professional development, consider pursuing your CAM designation through NCFAA. Reach out to the North Central Florida Apartment Association (NCFAA) for more information on upcoming courses and how to get started.

Meet Our Volunteer Instructor

Sydney Jamieson, the dedicated instructor for the CAM Marketing course, began her career in the apartment industry at a student community with nearly 1,200 bedrooms. Today, she serves as the Managing Director of ApartmentsFor, locally known in Gainesville SwampRentals.com, a local resource for apartments in Gainesville. Sydney brings a wealth of experience and a passion for educating the next generation of apartment managers.

For more information on upcoming CAM courses or to learn more about how the NCFAA can support your professional growth, visit our website or contact our office today.