November Membership Lunch & Annual Meeting of the Members

 Join your NCFAA peers and industry friends for lunch to network and share ideas. We look forward to seeing you there live and in-person! Please use the link above to register and save your seat. 

Option I:

Market Relevance: The Unicorn Everyone Is Chasing
“Chasing unicorns” is a phrase to describe the pursuit of something exceptional and extraordinary; and if attained, has the potential for significant rewards. Market relevance is our industry’s unicorn but we’re not alone; 88% of executives believe that customers and employees are changing faster than they can change their businesses. To stay top-of-mind, companies need to see their customers as they see themselves, imperfections and all, and align their marketing messages accordingly. But when the proverbial “P’s and C’s” of marketing are not working, what else is there to do? Take a seat and get ready to learn how 3 companies across the nation have managed to capture the market share of relevance against the competition and what your organization can do to elevate your communities above the fray.

Option II:

Renters and AI: To Bot or Not To Bot?
With the emergence of AI tools such as ChatGPT and Google Bard capturing the
attention of companies across the globe, it's no surprise that multifamily operators are just as intrigued. So, how can these innovations be used appropriately to enhance the customer experience? Opponents to Artificial Intelligence say these tools are short cuts and will eventually cost real humans their jobs; while proponents say Artificial Intelligence is the key to efficiency, allowing employees to focus on more important tasks. While managing to overcome the challenges of virtual tours and centralized leasing, this session will answer one simple question: “To bot or not to bot?” Learn the various ways Artificial Intelligence can impact your business strategies along with real-world examples of how it has saved...and sabotaged...brand reputations across theglobe. Is AI right for your organization? Take our 5-question quiz to find out!

Guest Presenter:

Lia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for student, conventional, affordable, military, and senior communities. Recognized by GlobeStreet as an Influencer in Multifamily, Lia Nichole is an expert in predictive analytics and a highly sought-after international speaker due to her ability to bring together market research, renter trends and effective storytelling. She is a published author, industry leader and all around data nerd. Speaker Bio

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